/SERVICES · GOOGLE ADS
Managed Google Ads that lowers your acquisition cost.
Search, Performance Max and conversion tracking aligned to real sales, not to forms nobody follows up.
Google Ads lets you show up right when your potential customer is searching for what you sell. Managed well, it is the most efficient channel to capture existing commercial demand and lower CAC.
Managed poorly, it is expensive: broad match keywords, misconfigured conversions, budget burned on irrelevant clicks. Most accounts we audit waste 30% to 50% of their budget on structural mistakes, not lack of creativity.
Our work starts by fixing measurement and structure. Then we optimize commercial-intent Search, Performance Max, remarketing and local campaigns based on what the business actually needs.
This service is for businesses where paid search can become a primary or secondary acquisition engine.
- ✓Service businesses whose customer actively searches (health, legal, financial, home services).
- ✓E-commerce with a catalog ready for Shopping and Performance Max.
- ✓B2B companies with a short or medium sales cycle.
- ✓Brands already spending on Google Ads that feel results dropped in the last 3 to 6 months.
Cada cuenta de Google Ads pasa por el Método CRAFT™. Nada se optimiza antes de que la medición sea correcta.
- C1 · CLARITYClarity
Define the real KPI: calls, qualified leads, sales, conversion value.
- C2 · RESEARCHResearch
Technical audit, CPC benchmarks and search-intent analysis.
- C3 · ACTIONAction
Campaign rearchitecture, clean conversions and fresh copy per group.
- C4 · FLOWFlow
Weekly optimization of bidding, negatives, budgets and ad quality.
- C5 · TESTINGTesting
Test offers, landings, extensions and Performance Max structures.
- ▸Real CPA, not cost per click.
- ▸ROAS when there is attributable conversion value.
- ▸Cost per qualified call.
- ▸Quality score and impression share lost to budget/rank.
- ▸Assisted conversions and multi-channel attribution in GA4.
Confidential healthcare client. Real results; name withheld under NDA.
Sustained month-over-month growth in qualified calls.
Reduction at flat budget with better traffic quality.
Over the average patient value attributed to the campaign.
Are you paying too much for every customer coming from Google?
Book 30 minutes and we review your account live: conversions, structure and CAC-reduction levers.