/SERVICES · ANALYTICS
Analytics and measurement that tells you where you are winning and where you are burning money.
GA4, conversion events, dashboards and attribution to decide with data, not gut feeling.
Real marketing analytics answers three questions every week: which campaign generates sales, which channel to scale and which budget to stop. Without that, every optimization is a bet.
Most businesses have GA4 half-connected, duplicated pixels, conversions counting visits instead of sales, and PDF reports nobody reads. The result is deciding by feel, not by data.
We implement clean measurement from the source (GTM, GA4, pixels, offline conversions), build Looker Studio dashboards that read in 30 seconds and train your team to read them. The goal is not more reports; it is better decisions faster.
This service is for businesses already investing in marketing without certainty about what is working.
- ✓Companies with a misconfigured GA4 or Universal Analytics still referenced.
- ✓Businesses with multiple paid channels and no clear attribution.
- ✓E-commerce that cannot reconcile platform revenue with campaign reports.
- ✓Marketing teams reporting vanity metrics instead of revenue.
Cada implementación de analítica sigue el Método CRAFT™. Antes de tocar código, definimos qué debe responder cada dashboard.
- C1 · CLARITYClarity
Define the business questions measurement must answer every week.
- C2 · RESEARCHResearch
Audit the current setup, gaps, duplicates and cross-platform consistency.
- C3 · ACTIONAction
Reimplement GA4, GTM, pixels and events with clean documentation.
- C4 · FLOWFlow
Ship dashboards and monitor data consistency week over week.
- C5 · TESTINGTesting
Adjust events, models and visualizations by what the team actually uses.
- ▸Conversion coverage (percent of sales correctly recorded).
- ▸Discrepancy across platforms (GA4 vs Meta vs Google Ads vs backend).
- ▸Time from month close to actionable report.
- ▸Real dashboard usage by the team.
- ▸Attributable revenue by channel and campaign.
Do you know what each of your marketing channels is really worth?
Book 30 minutes. We review your measurement setup and current dashboards and tell you what to fix first.